The New Gym in Vietnam
The Challenge
The New Gym, a 24/7 gym chain with 12 clubs in Vietnam, sought to expand its presence in densely populated areas, targeting primarily the younger generation. The gym needed durable equipment that could withstand heavy usage while remaining accessible and easy to use for its members. While cardio is especially popular in the Vietnamese market due to its cardiorespiratory benefits, it is also seen as a trendy choice among gym-goers.
The Solution
Having already established a successful 5-year cooperation with Spirit, New Gym selected Spirit to supply both cardio and strength training equipment. Spirit's offerings were chosen for their proven durability and reliability in high-traffic environments, making them a perfect match for the gym’s needs. The cardio equipment provided by Spirit was not only sturdy but also user-friendly, aligning with the preferences of the gym’s younger demographic.
The Result
New Gym reported high satisfaction with the performance of Spirit's equipment, particularly in the high-traffic conditions of their 24/7 operations. The durability of the machines minimized downtime and maintenance costs, allowing the gym to focus on delivering a consistent experience for members. The emphasis on accessible and effective cardio solutions helped maintain member engagement, reinforcing the gym's reputation as a go-to option for affordable and high-quality fitness.
